1,300% Increase in Event Sign-Ups. Sold Out in a Week.
- Jun 24
- 2 min read
Social Media Management | Website Design | Newsletter Management | Event Marketing | Content Creation | Marketing Strategy | Dorset, UK
Dorset Growth Hub
Results at a Glance
1,300% increase in online workshop sign-ups
Consistently sold out events, many within the first week of launch
800 new newsletter subscribers added in just 3 months
LinkedIn following grew by 16.7%
Client Overview
The Dorset Growth Hub provides fully funded events and one-to-one consultations with qualified business growth consultants, helping start-ups, micro-businesses and SMEs across Dorset to grow, scale and succeed. Since 2017, they have added £11.09 million to the economy, helped distribute over £1.5 million in grants and supported over 5,000 ambitious Dorset businesses. A powerhouse for the local economy, they just needed the marketing to match.
Client: The Dorset Growth Hub
Industry: Business Services | Economic Development
Location: Dorset, UK
Services Provided: Social Media Management, Website Design, Newsletter Management, Event Marketing, Content Creation, Marketing Strategy
Platforms: LinkedIn, Facebook, Instagram, Email and Web
The Challenge
World-class business mentoring. Fully funded events. One-to-one support from Dorset's most experienced business leaders. All completely free, and not enough people knew about it. Every unfilled seat was a business owner who didn't get the support they needed. We were determined to change that.
The Strategy
We built a full marketing strategy from the ground up. Event promotion, social media, newsletters and a refreshed website that finally communicated the value of a free service in a way that felt premium, not cheap. The biggest challenge was positioning. Free can feel low value if it's not framed right. So we focused on authority, leading with the calibre of speakers, the quality of the events and the real business outcomes attendees could expect. Give people something genuinely valuable, and they won't just come back. They'll bring their whole network through the door.
The Results
Breakfast events growing from 40 to 50 sign-ups to 60 to 80, an average increase of 55.6%
Online workshops growing from 5 to 15 sign-ups to up to 70 per session, up to 1,300% increase
Many in-person events selling out within the first week of launch
800 new newsletter subscribers within 3 months
LinkedIn following grew by 16.7% since partnering with Mogfish
What the Client Said
"Mogfish Marketing has done a fabulous job while working for Dorset Growth Hub. All of our social media statistics have reached new levels, and engagement has reached a new high. I would highly recommend Mogfish and especially Lauren as your social media partner and web design guru."
The Takeaway
Workshops that once saw 15 sign-ups were suddenly hitting 70. Events were selling out within days of going live. A newsletter list growing by 800 in 90 days. None of this happened by accident. It happened because we repositioned a free service as an unmissable one. When the marketing matches the mission, the numbers follow.