13,000 YouTube Views Per Video. 600+ Hours Watched. The UK's No.1 Dive Store.

YouTube Content Creation | Social Media Management | Blog Writing | Adventure and Extreme Sports | London, UK

Mike's Dive Store

Results at a Glance

• Up to 13,000 views per YouTube video in one of the UK's most niche sporting industries

• 600+ hours of watch time generated on individual videos

• 18,000 organic reach on individual Facebook posts

Client Overview

Mike's Dive Store is the UK's largest specialist scuba diving retailer, built on over 30 years of experience and a founding philosophy of trust over quick sales. Taking the time to understand what every diver actually needs. Voted Retailer of the Year at the DIVER Awards and stocking top brands including Suunto, Aqualung, and Scubapro, they are the go-to destination for scuba and snorkelling equipment across the UK. With a reputation that precedes them, they came to us to make sure their online presence matched the scale of that legacy.

Client: Mike's Dive Store

Industry: Adventure | Extreme Sports | E-Commerce

Location: Chiswick, London, UK

Services Provided: YouTube Video Content Creation, Social Media Management, Blog Writing

Platforms: YouTube, Facebook, Instagram and Web

The Challenge

Thirty years at the top of UK scuba. A reputation built dive by dive, kit by kit. Now they needed the online presence to match. Content that kept them the most trusted voice in the water. Informative enough to earn credibility, inspiring enough to fuel a passion that for many becomes a way of life.

The Strategy

Being dive-obsessed ourselves, we understood that scuba divers are meticulous about their gear, because underwater the right kit isn't a luxury. It's everything. We built a content strategy around that truth. YouTube reviews that went beyond the spec sheet, expert blogs and a social presence that educated as much as it inspired.

The Results

Within 6 months of partnering with Mogfish:

• 13,000 views per YouTube video within a specialist niche

• 600+ hours of watch time generated on individual videos

• 18,000 organic reach on individual Facebook posts

The Takeaway

Scuba divers do their research. They read, they watch, and they trust the brand that teaches them the most. When you educate your audience properly and really give them the details they're looking for, education first content isn't just a strategy. For high-value products, it's the strategy.