4,700% Increase in Watch Time. 1,400 New Adventures Discovered.

Full Marketing Support | Adventure | Travel and Tourism | United Kingdom

UK Activity Breaks

Results at a Glance

• 4,700% increase in Facebook watch time in 3 months

• 465% increase in Facebook video views

• 331% increase in Instagram views in 3 months

• 1,400 people driven to discover UK adventures through the website

Client Overview

UK Activity Breaks is a digital discovery platform on a mission to connect adventure seekers with the best activity holidays and outdoor experiences across the UK. From caving in Snowdonia and wild swimming in the Lake District to weekend breaks in the Peak District and beyond. Born from the founder's personal frustration of endlessly searching for UK activities with no single destination, UKAB was built to solve that problem. A brand new business entering a competitive market, they needed to launch with impact and grow fast.

Client: UK Activity Breaks

Industry: Adventure | Outdoors | Travel and Tourism

Location: United Kingdom

Services Provided: Social Media Management, Marketing Strategy, Paid Ads, Influencer Management, Newsletter Marketing and SEO

Platforms: Facebook, Instagram and Web

The Challenge

It started with a frustration every adventure lover knows. Too many experiences, no easy way to find them. So the founder did something about it and built an activity directory from scratch. To launch it into the world, they needed a bold marketing partner who lived and breathed adventure, understood the travel and tourism market, and could launch the brand quickly with maximum impact. Here comes Mogfish.

The Strategy

We built a full funnel marketing strategy from the ground up. Social media created awareness and stopped the scroll. SEO captured adventure seekers mid-research, the moment they're actively searching for their next experience. Newsletters nurtured the growing audience into a loyal community. And influencers brought the experiences to life through the most powerful marketing tool there is: someone else's genuine excitement.

The content strategy centred on one powerful emotion: FOMO. When people watch someone else canyoning in Scotland or wild swimming at sunrise, they don't just watch it. They send it to their mate and say, we're doing this.

The Results

• 465% increase in Facebook video views in 3 months

• 4,700% increase in Facebook watch time in 3 months

• 331% increase in Instagram views in 3 months

• 1,400 people driven to the website, discovering UK adventures and supporting small outdoor businesses

What the Client Said

"Lauren has been fantastic, taking all the marketing off my plate, creating a constant flow of fantastic socials and as a start up we're really starting to see interactions and sign ups coming through. She's also always really clear with what she plans to do, what I need to approve and do, and with clear deadlines. So nice knowing marketing is in her safe hands so I can focus on the rest of the business."

The Takeaway

Capture the experience. Trigger the feeling. Drive the action. That's what great video content does, and exactly what it did for UK Activity Breaks. When you make people feel the adventure before they've even booked it, visiting your site becomes the obvious next step. For start-ups looking to make noise fast, the right full funnel strategy isn't a nice to have. It's everything.