816.7% Increase in Facebook Views. We Made a Cosy Dorset Pub Go Viral.

Social Media Management | Hospitality | Food and Drink | Langton Herring, Weymouth, Dorset

The Elm Tree Inn

Results at a Glance

• 816.7% increase in Facebook views in one month

• 207,300 monthly Facebook views, up from 15,600

• 53.54% growth in Facebook following in a single month

• Individual reels reaching over 46,000 accounts organically

Client Overview

The Elm Tree Inn is a historic 17th century pub nestled in the coastal village of Langton Herring, frequented by smugglers, visited by Churchill, and at the centre of a Cold War spy scandal. Today it's a traditional English pub with a roaring log fire, a sun-soaked beer garden, and an emphasis on locally sourced Dorset food and drink, a short walk from Chesil Beach and the Jurassic Coast. The kind of place people drive miles out of their way to find. We just made sure they could.

Client: The Elm Tree Inn

Industry: Hospitality | Pubs | Food and Drink

Location: Langton Herring, Weymouth, Dorset

Services Provided: Social Media Management

Platforms: Facebook and Instagram

The Challenge

The locals had their pub back after years of closure, and they loved it. But the Elm Tree's magic needed to reach further than the village. Sitting in the heart of one of Britain's most visited coastal destinations, surrounded by Jurassic Coast walkers, Weymouth tourists and Dorset day-trippers, the opportunity was enormous. The challenge was getting in front of those people before they walked past and into somewhere else.

The Strategy

The Elm Tree was already full of captivating stories. Centuries of history, crackling fires, local ales, hearty food and the kind of atmosphere that makes people want to stay for one more round. Our job was to bring that feeling to life on screen.

We built a video first content strategy rooted in immersive storytelling. The cosy corners, the food, the sunlit beer garden, the warmth of the place. Content designed to make someone sitting on their sofa think: we need to make the trip. Understanding exactly what British pub lovers fall for and delivering that feeling, scroll after scroll.

The Results

• 816.7% increase in Facebook views within a single month

• Monthly Facebook views reaching 207,300, up from 15,600

• 53.54% growth in Facebook following in one month, from 790 to 1,213

• Individual reels reaching over 46,000 accounts organically

• Consistently viral content driving new visitors through the door

What the Client Said

"Lauren is amazing, full of ideas and has done wonders for our pages on Facebook and Instagram with many posts going viral and a growing number of followers."

The Takeaway

The Elm Tree didn't need a rebrand or a reinvention. It needed the world to see what it already was. A proper, characterful, unmissable British pub with centuries of stories to tell. Show people the fire, the food and the feeling, and they'll find their way to the bar. The best hospitality content doesn't sell a meal. It sells the moment around it.