Insights that should drive every marketing campaign in 2025

As consumers navigate the world defined by instability, they’re becoming more bombarded with information and new brands popping up daily. As new things emerge, consumers are becoming more selective about who they buy from. Now more than ever, businesses are doing deeper research to find ways to connect with their audience. If you want your campaigns to stand out, connect and convert this year, you need to know what really drives your audience and shapes the market.

Let’s break down what you need to know in 2025 about how to create a marketing campaign that drives results for your business. Here’s how to get started:

Build trust and meaningful connections with your audience 

If your audience doesn’t trust you, they won’t buy from you. It’s as simple as that. Customers are increasingly valuing having a proper connection with a business before they buy. They enjoy buying from companies they connect with, whether that’s because of the business’s values, messaging or actions. To allow your business to stand out, you need to start building trust by showing up consistently, being honest and listening to what your audience really cares about.

Build your brand so that it puts trust and authenticity at the start of your campaigns. Focus on having real conversations with customers by responding to feedback and creating content that they truly resonate with. Make your brand feel genuine, and your audience won’t just follow you; they’ll connect with you and become your biggest fans. 

Yes, trust isn’t built overnight, but once it’s there, it’s pure marketing gold.

Be relatable in your messaging 

Want your customers to fall in love with your brand? In your 2025 marketing strategy, you should focus on creating meaningful messages within your marketing content that resonate with your customers. Your audience wants to feel like you get them, not like you’re talking at them. Focus on making content that taps into your audience’s desires. What do they really want? What moves them to take action? Use a mix of stories and smart word choices to help them better connect with your brand and take action on your messaging. 

If you’re unsure how to build relatable content, it’s time to dig a little deeper into your audience persona. If you’d like our free research template on better understanding your customer, please email us at hello@mogfishmarketing for your free audience persona template. 

Let data drive your creative brief 

Data is power. Use it wisely, and success will come. If you’re currently doing marketing in your business, you already have access to a wide range of data that will give you great insight into your current target audience and spot exciting opportunities. Assess your data using analytics tools like Meta Business Suite and Google Analytics to identify data like trends, conversion rate, engagement and customer insights. This type of data will give you a clearer picture of your audience, what they enjoy most about your brand and where you may have lost their interest. 

Performance metrics take away the guesswork and show real results to help develop creatives that connect on a deeper level. Create a marketing strategy powered by data to make smarter choices about your content style and messaging. This will ensure every campaign feels like it was made just for your audience.

Keep it fresh 

By keeping fresh, we don’t mean changing up your marketing creatives every week. Consistency is key, especially when it comes to defining your brand, but bear in mind that your customers might get a tad bored by the same ad or creatives you're running week after week. Keep your marketing fresh by testing new ideas, but don’t lose track of what your audience really likes, so your content doesn’t lose its spark. 

Back to the point we made about data. Use your data insights to discover how to keep your marketing fresh. 

How about that post that went viral? Analyse it, assess why it worked. How can you duplicate that success and make it fresh so your audience is pumped with lots of content they enjoy? 

Work freshness into your 2025 strategy. Research current trends, assess your current data and use those insights to keep your marketing campaigns fresh and relevant, that’s tailored to your audience. 

2025 marketing strategy services by Mogfish Marketing

Looking to grow your business in 2025? Having a marketing strategy with defined goals will outline your path to achieving business growth. If you’re looking for a marketing expert who knows the trends inside and out and loves delivering results, then we would love to chat! We partner with businesses to create results-driven marketing strategies by using data and creative vision to reach, connect and convert customers.

Please get in touch to have a friendly cuppa and discuss your marketing goals for 2025. Are you ready for growth? We are.